It disappoints me when I see women who still desire diamond engagement rings. I could argue against diamonds from the moral viewpoint of what diamond traders have done to the native people where they are mined, but I know that wouldn’t matter to the shallow American woman. They believe that diamonds actually have value, and manipulate beta males into buying them so they can show it off to their girlfriends.
Diamonds are completely worthless. If diamonds were worth something, don’t you think they would be traded like gold, silver, copper, and platinum? Don’t you think they would at least be held by investors? (Even coins are held as investments.) Investors would laugh in your face if you suggest diamonds as a way to build wealth.
In 1982, Edward Jay Epstein wrote an article for The Atlantic which explained how diamonds got popular through marketing alone. Women bought the advertising and became gullible pawns in the global diamond trade, along with every other product that advertises qualities of luxury. Louis Vuitton bag anyone?
Both women and men had to be made to perceive diamonds not as marketable precious stones but as an inseparable part of courtship and married life. To stabilize the market, De Beers had to endow these stones with a sentiment that would inhibit the public from ever reselling them. The illusion had to be created that diamonds were forever ? ?forever? in the sense that they should never be resold.
In addition, the agency suggested offering stories and society photographs to selected magazines and newspapers which would reinforce the link between diamonds and romance. Stories would stress the size of diamonds that celebrities presented to their loved ones, and photographs would conspicuously show the glittering stone on the hand of a well-known woman.
?Since 1939 an entirely new generation of young people has grown to marriageable age,? it said. ?To this new generation a diamond ring is considered a necessity to engagements by virtually everyone.? The message had been so successfully impressed on the minds of this generation that those who could not afford to buy a diamond at the time of their marriage would ?defer the purchase? rather than forgo it.
Information about the diamond scam has been out for decades, yet I still see women with huge rocks on their fingers, uncontrollably grinning as they remark on how happy they are with their fiance. Are women really this shallow? I wonder what is their thought process when they gently urge their man to spend thousands of dollars on a worthless piece of jewelry. Wouldn’t that money be better spent on a house down-payment? Something that – you know – improves the quality of your life?
If you find a woman who asks you to spend a huge amount of money on a diamond, please think twice before marrying her. She has no concept of the value of money. She doesn’t care about how hard you work and all the time it took you to reach success. If she did then she would beg you NOT to buy her a diamond engagement ring. She just wants visible, flashy objects such as jewelry, cars, and clothes to show off because she doesn’t know any better. She will make it hard for you and your growing family to save and live within your means. She will want to spend money on material possessions instead of meaningful experiences. Her concept of happiness is accumulation of worthless junk, and it starts before you even walk down the aisle.
I think there is some truth to the cliche, “The bigger the engagement ring, the faster the divorce.” Show the diamond article to your future fiance but don’t say anything. If she has any common sense in her then she will forgo whatever superficial emotional bond she has to the idea of having a diamond and choose to save that money for something that has real value instead. I will never marry a woman who wants a diamond. No man should.