HOW DID UNDER ARMOR GET POPULAR SO QUICKLY?

Transcript from meeting between some guys in the 90’s:

Guy 1: “Man my muscles are huge.”
Guy 2: “Yeah me too.”
Guy 1: “I wish these gym shirts were tighter so I could show off my body more.”
Guy 2: “Why don’t we make our own gym shirts.”
Guy 1: “No stupid. The market is already crowded… ever heard of Nike?”
Guy 2: “Let’s make it out of cheap polyester, call it high performance apparel, and charge ridiculous amounts of money for it!”
Guy 1: “YEAH BABY YEAH.”

Under Armour remains dedicated to new technology and is determined to enhance the performance of every athlete on every level. Lighter. Faster. Longer. Better. The advantage is undeniable.

Undeniable? Who buys that marketing? Apparently every other meathead at the gym.

I think the reason they are doing so well is because of one reason: vanity. If you’ve ever worn a tight wife-beater you know how it makes you feel bigger. UA gear is extremely tight, giving meatheads a great reason to show off their body. Plus it’s become some sort of fashion statement since you need to save your allowance for a full three weeks before you can buy it.

Some random guy named Ober shares my thoughts:

I’ve heard the stuff is comfortable but my god, are we that sissy-fied that we need comfortable clothing when we are pushing ourselves to the point of puking? The other reason for a $50 shirt among the metro sexual crowd is that it wicks away sweat. This may be fine if you are a cyclist and are out in cold weather. But in the weight room? When did we all turn into fruit cakes? Want to know how much the shirt I wear costs? $15; and when I sweat like a whore in church, it gets all over me. However, as I’m a man’s man and unafraid of sweat, it doesn’t bother me…therefore making it unnecessary to purchase a $50 shirt.

The irony is that UA was started by a fellow Terp a year before I started going there. Maybe the gear would help Maryland basketball beat a team other than Duke.

7 thoughts on “HOW DID UNDER ARMOR GET POPULAR SO QUICKLY?

  1. Marc

    The benefit to UA is for runners. The material doesn’t make your nippled bleed after 10 miles like cotton does.

  2. Greg

    out here on the west coast, UA has not caught on so much.

    I’m in the UCSD gym ~4 times a week, and have seen UA in very small amounts. Out here people mostly just chill in their t-shirt or tank top for the workout.

  3. DJ Rocking Horse Post author

    That makes sense since it was founded here on the east coast.

    East coast represent :rolleyes2:

  4. Anonymous

    I’ve actually been quietly looking at alternate materials for shirts for gym stuff. See, I don’t just sweat. I leak. It’s not some quiet drip either. This guy sweats like a 1 3/4″ charged firehose. Depending on the workout level, I will probably leave either entirely drenched in sweat at worst (including the swishy pants) or just torso soaked.

    I tried one of those “wick the sweat away” type shirts. That’s really code for “hold sweat on shirt and then let the rest drip on the floor”.

    As for those super tight shirts, they’ve been popular among the supa heavy lifters. The quarter ton bench press people. But the science behind compressive garments, from the sports medicine journals I read, is that they don’t accomplish anything except make you feel like a sausage.

    There’s no benefit from it.

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