Have you been to an ice cream store lately? Last week I went to a Haagen Daaz in Bethesda to get two single scoop cones (one cone was candy coated). The price: $10.
Let’s think about this for a second… a half-gallon of ice cream at the grocery store is about $4 if you get the one that’s on sale. For another $6 I can get cones, whipped cream, and cherries. For $10 I can throw an ice cream PARTY.
“But don’t you go to Starbucks and pay $4 for a cup of crappy coffee?”
Yes I do, but I also sit down for two hours and check out girls while I read newspapers, magazines, and books for free (Barnes and Noble Starbucks baby). At Starbucks I pay for a lifestyle experience of people watching and making my breath smell like ass, while at an ice cream store I just want some ice cream. And notice how no one actually eats inside an ice cream store, which usually is about the size of the Jiffy Lube waiting room. It’s too much of a risk to sit down at that table in the corner that you know is stickier than that a frat boy’s bedsheets.
DCB Sticky Rating’s:
1. Baskin Robins. What I don’t understand is how they are able to charge prices on par with Ben and Jerry’s when they are the McDonalds of the ice cream world. They share space with Dunkin Donuts for crying out loud. Their ice cream is good but their aggressive tip jar placements make me feel guilty every time I don’t tip, which is all the time. 2 sticky hands out of 4.
2. Haagen Daaz. The Ben & Jerry wannabe’s. Now that we are living in a patriotic conservative state, I think it is appropriate to change the name of this place to something less German, like Happy Days, which is probably what Haagen Daaz stands for anyway. 2 and a half sticky hands out of 4.
3. Ben & Jerry’s. I lube myself up really good when I go here because I know it’s going to hurt at the cash register. Nevertheless, their Chocolate Chip Cookie Dough ice cream is more enjoyable than a date with a DC girl. 4 sticky hands out of 4.
These ice cream places don’t need to look farther than the movie theater business to see what happens when you increase prices without increasing the experience.