If you live or work in DC then chances are you’ve seen the Dove Soap bus shelter ad at least a dozen times.
The ad copy reads:
New Dove Firming
As tested on real curves
If I was fat I would not buy this product. I wouldn’t let a corporation have a shot at my dollars by suggesting they got a group of obese women and tested soap on them, like cosmetics on lab hamsters.
Tackling the topic of body image is the next progressive step in the Dove global Campaign for Real Beauty, the brand’s effort to provoke discussion and encourage debate about the nature of beauty. Dove hopes to change the way women perceive their bodies, and their beauty, by widening the definition of what it means to be beautiful. The brand is using images of real women with real bodies and real curves to accomplish this goal.
Dove only cares about you if they think you will increase their profits. They probably did some market research that indicated a backlash among average women who are tired of thin and fit models advertising beauty products. They don’t care about your curves, just your money.
A girl I was with this weekend pointed to the Dove girl and asked me if I thought she was fat. Yes, I think she is fat, but I can’t actually say that. I decided to give an answer that had a little more tact (since I’m all about tact):
“Well, being raised in the American culture I have to say she is fat.”
The model would look better if she lost at least ten pounds. Don’t blame me because my standards drive me to a girl who appears not to have eaten in days, blame the profit-driven entertainment complex that chooses to deny pretty white women a monthly menstrual cycle. Their constant bombardment through magazines, movies, and advertisements have shaped your tastes, whether you like it or not.